We at Kia Motors are dedicated to ensuring that driver enjoyment
remains a top priority in the coming era of future mobility.

Thanks to advanced technology that identifies your needs and emotional state of mind
in real time, Kia strives to deliver a fully customized driving space that leads to
a highly intuitive, unsurpassed in-vehicle mobility experience.

Meet R.E.A.D. System*, a future mobility technology that
deciphers drivers’ emotions and simultaneously optimizes the in-vehicle environment
for seamless comfort and pleasure.

R.E.A.D. System creates a personalized driver’s space
(lighting, sound, cabin temperature, seat vibration and scent) centered on the human senses
by continuously assessing the driver’s emotional state through
detection and analysis of bio signals (facial expression, heart beat, etc.)
with the help of AI machine learning.

V-Touch, the world’s first virtual touch-type gesture control technology that enables
effortless control of numerous vehicle features with the simple swipe of a finger.

V-Touch tracks the occupant's sightline and fingertip position with a 3D camera, then instantly and accurately
controls the desired vehicle feature. Its simple yet sophisticated user interface is unparalleled
compared to other preexisting gesture control systems.

Kia is making the future of mobility as easy and intuitive as possible by replacing
the need to physically press buttons or give voice commands
with a simple glance and movement of your fingertip.