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Emotive Driving – Lucky Motors (KIA)
KIA logo
Amplify Your Joy with Emotive Driving

Emotive Driving

Amplify Your Joy withEmotive Driving

We at Kia Motors are dedicated to ensuring that driver enjoyment
remains a top priority in the coming era of future mobility.

Thanks to advanced technology that identifies your needs and emotional state of mind
in real time, Kia strives to deliver a fully customized driving space that leads to
a highly intuitive, unsurpassed in-vehicle mobility experience.

KIA FUTURE TECHNOLOGY

Technology that reads your emotions

R.E.A.D. System

Real-time Emotion Adaptive Driving System

Meet R.E.A.D. System*, a future mobility technology that
deciphers drivers’ emotions and simultaneously optimizes the in-vehicle environment
for seamless comfort and pleasure.

R.E.A.D. System creates a personalized driver’s space
(lighting, sound, cabin temperature, seat vibration and scent) centered on the human senses
by continuously assessing the driver’s emotional state through
detection and analysis of bio signals (facial expression, heart beat, etc.)
with the help of AI machine learning.

01 ACTIVATE

Look straight ahead
and hold the steering wheel

Look straight ahead and hold the steering wheel
02 AUTHORIZE

Senses your facial expression
and vital signs

Senses your facial expression and vital signs
03 ANALYZE

Analyzes your past reactions
to various driving conditions

Analyzes your past reactions to various driving
                                                conditions
04 NAVIGATE YOUR EMOTION

Optimizes lighting, sound, scent,
air conditioning, seat vibration, etc.

Navigate Your Emotion
Technology that reads your eyes and fingertips

V-Touch

Virtual Touch

V-Touch, the world’s first virtual touch-type gesture control technology that enables
effortless control of numerous vehicle features with the simple swipe of a finger.

V-Touch tracks the occupant's sightline and fingertip position with a 3D camera, then instantly and accurately
controls the desired vehicle feature. Its simple yet sophisticated user interface is unparalleled
compared to other preexisting gesture control systems.

Kia is making the future of mobility as easy and intuitive as possible by replacing
the need to physically press buttons or give voice commands
with a simple glance and movement of your fingertip.

01 WAKE UP

Activate with ‘Hi Kia’
voice command

Activate with ‘Hi KIA’ voice command
02 POINT

Point at the vehicle function
you want to control

Point at the vehicle function you want to control
03 ADJUST

Click, rotate or swipe

Click, rotate or swipe
04 EXPERIENCE

Control numerous features
with your fingertip

Control numerous features with your fingertip

CES 2019 Films

Sunfish Episode1
Sunfish Episode2
Sunfish (Mola mola) Episode 1 R.E.A.D. System
Sunfish (Mola mola) Episode 1 R.E.A.D. System Sunfish (Mola mola) Episode 1 R.E.A.D. System
Sunfish (Mola mola) Episode 2 V-Touch Sunfish (Mola mola) Episode 2 V-Touch